Businesses
The One Enterprise Public Company Limited (ONEE) has its solid roots in being a Content Creator starting from the Exact Company Limited founded in 1991 by Khun Takonkiet Viravan. At that time, the Exact Company Limited rented airtime from the Royal Thai Army Radio and Television Channel 5 (TV5) and was a content producer for various television stations.
In 2013, the Company (formerly GMM HD Digital TV Trading Company Limited) was established by GMM Grammy Public Company Limited, as a shareholder in the proportion of 100%. The Company has participated in the bidding of digital television and rewarded a license from the Office of The National Broadcasting and Telecommunications Commission (NBTC) for Channel ONE 31. This is the starting footprint, where the Company has increased its capabilities from being the only content producer, to continue to be a fully integrated television media provider and respond to behavior of consumers in all channels.
ONEE reinforces its business strategy as a leading integrated Content Creator & Lifestyle Entertainment Business, focusing on diversified revenue streams leveraging the expertise of its various subsidiaries. The creation of content that caters to a wide range of target audiences remains the core of its revenue generation. The company's main business is divided into three groups: 1. Content Marketing, 2. Idol Marketing, and 3. Production Business.
With this business structure, the company is confident in connecting its strengths with industry trends and reaching all target consumer groups to achieve sustainable revenue growth both domestically and internationally.
1. Content Marketing
Content Marketing is a business model that generates revenue from produced content, monetized through various channels including TV, online platforms, copyright & licensing, and radio. This business encompasses:
1.1 Advertising Business
1.2 Copyrights & Licensing Business
1.3 Radio Business
The company possesses a comprehensive portfolio of high-quality content, including popular prime-time dramas appealing to a wide audience and achieving high ratings. This also includes Boy Love and Girl Love series, variety shows, game shows, singing competitions, and news programs.
The company's content is distributed across various platforms, encompassing both television and online media such as Facebook, YouTube, TikTok, and Instagram. The company boasts a combined social media following exceeding 200 million followers across all channels.
Furthermore, the company leverages its produced content by generating revenue through copyright management. This involves selling the rights to dramas and series for broadcast on various OTT platforms worldwide. This represents a significant additional revenue stream with minimal costs. The company employs dynamic sales management, efficiently allocating airtime across different channels.
Regarding the radio business, the company owns top-ranking radio stations in Thailand, such as Green Wave 106.5 and EFM 94.0. These stations feature popular programs and offer further revenue generation opportunities through content adaptation and event organization.
2. Idol Marketing
This is a revenue-generating business stemming from various activities of artists under its management. It comprises Artist Management, Concert & Event organization, and Merchandising. This business model caters to the needs of the artists' fan base and shows strong growth potential. The business comprises:
2.1 Artist Management
2.2 Concert & Event Organization
2.3 Merchandising
Overall, the Idol Marketing Business demonstrates significant growth potential. The company has more than 300 artists, including actors and singers. Targeting a diverse audience, it has cultivated a large fanbase both domestically and internationally, enabling further business expansion. The company's artists participate in appearances, serve as presenters and brand ambassadors for leading brands in Thailand and abroad, perform in concerts and fan meetings worldwide, and generate revenue through the sale of artist merchandise.
3. Production Business
This business group comprises Production Services and Studio Rental, complementing our company's ecosystem to provide a complete range of services from upstream to downstream.
3.1 Production Services: The company produces a wide variety of high-quality content for clients. However, we will increasingly focus on creating our own original content, as this offers greater potential for sustained revenue generation.
3.2 Studio Rental: The company owns Acts Studio, a world-class studio featuring numerous sets, including luxury homes, traditional Thai houses, offices, hospitals, old commercial building sets, and blank spaces that can be customized to client needs. Acts Studio has been recognized by numerous international film and series productions.
