Press Releases
The One Enterprise Public Company Limited or “ONEE” — Thailand’s leader in Content Creation & Lifestyle Entertainment — more than just a TV network, it’s a creative empire driving multi-channel revenue growth. With a team of seasoned creators mastering every genre and audience segment, both domestic and global, ONEE continues to dominate the scene, Highlighted its Q3/2025 performance:
- Total revenue surged to THB 2,007.08mn, up 9.83% YoY and 12.17% QoQ.
- Net profit skyrocketed to THB 203.80mn, soaring 22.34% YoY and an eye-popping 135.30% QoQ.
Key drivers behind ONEE’s stellar performance across business segments are as follows:
Idol Marketing Segment — Standing Ovation for Explosive Growth
The Idol Marketing business delivered an outstanding performance, with revenue soaring to THB 996.62mn, up 66.59% YoY and 23.68% QoQ. This impressive growth stemmed from artist management and related activities, reflecting the continued boom of the Influencer Marketing trend across the entertainment industry. Every sub-segment within the group recorded solid gains, while gross profit margins improved significantly from previous periods.
ONEE’s diverse artist lineup — spanning Boy-Love, Girl-Love, Boy-Girl, and emerging new artists — enables the company to meet demand across all fan bases. Adding to its innovation, ONEE introduced “POLCASAN”, a Mascot Idol, along with several mascot companions who serve as brand presenters just like human artists. This new Mascot Idol phenomenon has become a promising revenue driver and a rising trend to watch.
In Concerts & Events, the company organized 84 shows and fan meetings during the quarter, both domestically and internationally, further propelling Thai soft power onto the global stage. Meanwhile, the Merchandising segment successfully expanded income through a wide range of artist memorabilia — including Limited Edition collectibles designed to drive fan demand and brand value — sold through both physical stores and online platforms. These high-margin merchandise products, including items from Mascot Idols, continue to strengthen ONEE’s profitability.
Content Marketing Segment — Strategic Shift Amid Industry Transition
In Q3/2025, the Content Marketing business generated THB 959.82mn, a decrease of THB 225.25mn or 19.01% YoY, reflecting declines across all sub-categories. However, revenue still inched up 1.74% QoQ, signaling early signs of stabilization.
The year-on-year decline mirrors the overall contraction of the television media industry, in line with changing viewer behavior as audiences increasingly move away from traditional TV. In response, the company has made a strategic pivot toward online content creation, catering to new consumer habits. This shift has shown tangible success through the strong performance of its YouTube channel “One Playground,” which continues to record impressive viewership and subscriber growth.
The Group remains focused on developing new, diverse content for multiple OTT platforms, while also selling content licenses globally — a strategy that not only diversifies revenue streams but also elevates the international recognition of ONEE’s artists and actors, reinforcing momentum in the Idol Marketing segment.
In addition, the temporary dip in Copyrights & Licensing revenue partly reflects the company’s deliberate strategy to strengthen its proprietary OTT platform “oneD.” By developing more exclusive in-house content, the company aims to drive long-term audience engagement and position “oneD” as a key growth engine for the future.
Production Business — Solid Performance with Steady Growth Momentum
The Production Business, covering Production Services and Studio Rental, continues to drive the Group’s creative output with a growing focus on original content. In Q3/2025, it posted THB 35.42mn in revenue, down 0.78% YoY but up 15.42% QoQ, reflecting stronger studio utilization and rising in-house production demand.
Both gross profit and net profit showed a clear upward trend compared to the previous quarter.
Gross Profit and Margin Improved Sharply QoQ, with the gross profit margin (GPM) rose to 37.58% — a clear outcome of the cost-control and margin-improvement plan outlined since Q2/2025 Opportunity Day, which has now been successfully executed. Key contributing factors include:
- More efficient production cost management for dramas, maintaining quality while optimizing ON-AIR scheduling for higher returns.
- Better artist scheduling, enabling more concerts and fan meetings and achieving economies of scale in certain cost categories.
- New revenue model from Mascot Idol activities (e.g., POLCASAN and friends from GMMTV) with higher margins than conventional artist engagements.
- Effective event and concert cost control without compromising audience experience.
- Higher merchandising income, driven by high-margin products and the launch of new mascots beyond POLCASAN — including SMYLE, NEONA, BABII, and KINGMAN.
As a result, Q3/2025 showed a strong profit turnaround, reported net profit of THB 203.80mn, up 22.34% YoY and a sharp 135.30% QoQ surge. The strong performance was primarily driven by significant revenue growth in the Idol Marketing segment, alongside improved gross margin management within that segment. Higher-margin merchandising sales that resonated well with fans, together with efficient artist cost management, also contributed to the bottom line. In addition, tight cost control helped reduce SG&A as a percentage of total revenue, further amplifying profit growth.
Amid mounting industry headwinds, The One Enterprise Public Company Limited (ONEE) has continued to stand out with resilient performance and sharp execution across all fronts. The results reflect the Group’s strategic agility, deep operational expertise, and readiness to adapt in a rapidly evolving entertainment landscape — all while sustaining diversified, multi-channel revenue growth. This solid performance reinforces ONEE’s credibility and leadership, underscoring its position as one of Thailand’s most dynamic and trusted entertainment powerhouses committed to long-term, sustainable growth.